VICTORY WINE GROUP
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Failla

FAILLA
SONOMA COAST

WINEMAKER
EHREN JORDAN

FOCUS
PINOT NOIR & CHARDONNAY 

VINEYARDS
Estate Vineyard
Fort Ross - Seaview
Hirsch

Chuy
Occidental Ridge
Pearlessence
Peay

“To me, ‘terroir’ is distilling a place down to its essence using grapes as the medium.” - Ehren Jordan

The Failla Wines have been farmed organically since the beginning, adding compost and oyster-shell lime, hand-hoeing the weeds, and planting nitrogen-fixing cover-crops in the fall.  The vines are also dry farmed; our property has the pleasure of being off the power grid and blessed with natural springs.  This means the vineyard’s water is muscled hundreds of vertical feet uphill by solar power and metered out miserly. We picked our first fruit from this vineyard in 2001, and have steadily increased production in the years since. 

While the history of Failla (pronounced FAY-LA) is short, it is not without its complexities.  Our first vintage release was as Failla-Jordan in 1998; the label taking its name from husband-and-wife team of winemaker Ehren Jordan and fellow debtor Anne-Marie Failla.  That year, Failla's first release of Alban Vineyard Viognier (Edna Valley) and Que Syrah Syrah (Sonoma Coast) coincided with planting the first blocks at our Estate Vineyard in Cazadero.  The Estate Property boasts a whopping 14 acres of planted vineyards on a 90 acre parcel several miles east of the Pacific Ocean.